← Shades of pink

Pink Pride

Pink Pride (#EF1DE7) is a medium, vivid pink with a balanced feel. It has a hue angle of 302° and a lightness of 67%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

#EF1DE7Pink Pride
Conversion

What Pink Pride looks like, feels like and where it works.

Description

Pink Pride (#EF1DE7) is a medium, vivid pink with a balanced feel. It has a hue angle of 302° and a lightness of 67%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Psychology

Pink softens red with white. It reads as caring, warm and playful, and ranges from bubblegum energy to sophisticated blush. As a mid-toned shade, Pink Pride sits comfortably in the middle: present but not heavy.

Meaning

Pink is tied to romance, kindness and youth. Its link to girls and baby clothes is a modern convention, not a fixed meaning.

Why use this color

Pink Pride is a confident accent. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.

Applications
  • Beauty, fashion and lifestyle
  • Celebrations and weddings
  • Friendly, expressive brands
  • Soft backgrounds and highlights
History

The color is named after the flower called a pink (Dianthus), and first appears as a color name in the 1600s.

Accessibility

White text on Pink Pride has a contrast ratio of 3.50:1 (fails for body text); black text has 5.99:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#FFF2FD100#FFE0FB200#FCC6F6300#FC96F3400#EF1DE7500#D623CF600#B120AB700#900C8B800#70026C900#540051950#31012F
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#EF1DE7
Typical visionAs most people see it
#0078EC
ProtanopiaReduced sensitivity to red
#6A92E3
DeuteranopiaReduced sensitivity to green
#F8478A
TritanopiaReduced sensitivity to blue
#898989
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
3.50:1
AAAAA
Normal textFailFail
Large textAAFail
Black textQuote n. 31: there is no such thing as a bad color.
5.99:1
AAAAA
Normal textAAFail
Large textAAAAA
Open the contrast checker