Kelp Forest

Kelp Forest (#448811) is a medium, vivid green with a balanced feel. It has a hue angle of 94° and a lightness of 56%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Green is restful for the eye and linked to nature, health and growth. Muted greens calm, while vivid greens feel fresh, techy and energetic. As a mid-toned shade, Kelp Forest sits comfortably in the middle: present but not heavy.

Green means go, growth and renewal, and money in the United States. It is also a sacred color in Islam and a symbol of luck in Ireland.

Kelp Forest is a confident accent. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.

• Wellness, health and organic brands
• Finance and sustainability
• Success and confirmation states
• Outdoor and nature design

Verdigris and malachite were early greens. Scheele's green, a bright copper-arsenic pigment from 1775, colored wallpaper and fabric before it was found to be poisonous.

White text on Kelp Forest has a contrast ratio of 4.39:1 (fails for body text); black text has 4.77:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.