Velvet Purple Dune
Velvet Purple Dune: a jewel tone tetradic palette of #388C35, #107396, #770389, #582800, #032B26. Rich, layered and celebratory; best contrast 3.60:1.
A balanced palette of 5 colors drawing on green, blue, pink, with a tight lightness range that stays soft and cohesive. Its lightest and darkest colors reach a contrast of 3.60:1, better for large type and decoration. Open any color for its conversions, shades, harmonies and contrast.
Colors
- ≈ La Palma#388C35
A medium, moderately saturated green (La Palma) that brings balance and health. Best for large type, icons and decoration.
- ≈ Blue Fjord#107396
A medium, moderately saturated blue (Blue Fjord) that brings trust and steadiness. White text sits comfortably on it.
- ≈ Ultraberry#770389
A dark, vivid purple (Ultraberry) that brings quiet luxury. White text sits comfortably on it.
- ≈ Hot Fudge#582800
A dark, moderately saturated brown (Hot Fudge) that brings earthy, grounded warmth. White text sits comfortably on it.
- ≈ Pitch-Black Forests#032B26
A very dark, muted green (Pitch-Black Forests) that brings balance and health. White text sits comfortably on it.
Tags
Psychology
Meaning
Applications
Similar palettes
Accessibility
- On white15.24:1Excellent 5/5
- On black4.97:1Good 3/5
- Color blind friendly84% similarVery good 4/5
Contrast is the best any color in the palette reaches on a plain white or black background. Color blind friendly shows how much of the difference between the colors is kept under the common kinds of color blindness.
| Color | Role | HEX | Lightness |
|---|---|---|---|
| ≈ Moss | Text | #388C35 | 57% |
| ≈ Teal | Surface | #107396 | 52% |
| ≈ Purple | Primary | #770389 | 41% |
| ≈ Espresso | Accent | #582800 | 34% |
| ≈ Ink | Background | #032B26 | 26% |
No palette color is readable as text on the background, so use #E3F9E1 for text.
:root {
--color-background: #032b26;
--color-surface: #107396;
--color-primary: #770389;
--color-accent: #582800;
--color-text: #e3f9e1;
}
@theme {
--color-background: #032b26;
--color-surface: #107396;
--color-primary: #770389;
--color-accent: #582800;
--color-ink: #e3f9e1;
}
About this palette
Velvet Purple Dune is palette number 16,063 of Tintly's fifteen million generated palettes. It is a jewel tone palette built on a tetradic scheme, and it is anchored by Purple (#770389), the most saturated of its five colors.
The palette reads as rich, layered and celebratory. Its colors run from Moss (#388C35) at the light end to Ink (#032B26) at the dark end, covering 26% to 57% perceptual lightness, so it has real range rather than five similar tones.
The five colors
1. ≈ Moss #388C35: suggested role text. It is a green color with 57% lightness and a chroma of 0.148.
2. ≈ Teal #107396: suggested role surface. It is a cyan color with 52% lightness and a chroma of 0.098.
3. ≈ Purple #770389: suggested role primary. It is a magenta color with 41% lightness and a chroma of 0.195, which makes it clearly saturated.
4. ≈ Espresso #582800: suggested role accent. It is a orange color with 34% lightness and a chroma of 0.085.
5. ≈ Ink #032B26: suggested role background. It is a teal color with 26% lightness and a chroma of 0.044.
Harmony and structure
Four hues are spaced around the wheel in two complementary pairs. It is the richest scheme, and the hardest to balance.
In this palette the hues fall in the green, cyan, magenta, orange and teal families, spread across 268 degrees of the OKLCH hue circle. Jewel tone palettes keep chroma between 0.1 and 0.2, and lightness between 28% and 58%, which is why the set feels consistent.
Temperature and mood
Overall the palette is temperature-balanced: 1 of its 5 chromatic colors lean warm and 1 lean cool. Its average chroma of 0.114 makes the saturation balanced.
That combination suits luxury and hospitality, premium packaging and financial and legal brands, and it is a good fit when you want a design to feel rich, layered and celebratory.
Accessibility and contrast
The strongest pairing is Moss (#388C35) with Ink (#032B26) at a contrast ratio of 3.60:1, which is WCAG AA large. Across all 10 possible pairs, 0 reach the 4.5:1 AA level for normal text and 1 more reach 3:1 for large text.
No other palette color reaches 4.5:1 on the background (#032B26), so this page suggests #E3F9E1 for text, a lightened Moss that reaches 13.72:1. Check any pair you use in the contrast checker.
Under tritanopia (reduced blue sensitivity), #388C35 and #107396 may look alike, so avoid using that difference alone to carry meaning.
How to use it
Suggested roles: #032B26 as the background, #107396 for cards and surfaces, #770389 as the primary brand color, #582800 as the accent, and #E3F9E1 for text (a computed lighter shade of Moss, because no palette color is readable on that background). A reliable starting split is 60% background and surface, 30% primary and 10% accent.
Let one hue take most of the space and use the others sparingly. Control the mood with lightness and saturation rather than hue.
Typical uses for a jewel tone palette include luxury and hospitality, premium packaging, financial and legal brands and fine-dining menus. Open it in the generator to lock the colors you love and reroll the rest, or in the visualizer to see it on real layouts.
More palettes like this
Frequently asked questions
Is Velvet Purple Dune accessible?
Its best pair reaches 3.60:1 (#388C35 on #032B26). 0 of 10 pairs reach WCAG AA for normal text. Always check the exact text and background you use.
Which color should be the main brand color?
Purple (#770389) is the most saturated color that is neither the lightest nor the darkest, which makes it the natural primary.
What is this palette good for?
It suits luxury and hospitality, premium packaging, financial and legal brands and fine-dining menus, where a rich, layered and celebratory feel works well.