← Shades of pink

Wineberry

Wineberry (#663366) is a dark, moderately saturated pink with a balanced feel. It has a hue angle of 300° and a lightness of 41%. Its moderate saturation keeps it lively without shouting.

#663366Wineberry
Conversion

What Wineberry looks like, feels like and where it works.

Description

Wineberry (#663366) is a dark, moderately saturated pink with a balanced feel. It has a hue angle of 300° and a lightness of 41%. Its moderate saturation keeps it lively without shouting.

Psychology

Pink softens red with white. It reads as caring, warm and playful, and ranges from bubblegum energy to sophisticated blush. As a mid-toned shade, Wineberry sits comfortably in the middle: present but not heavy.

Meaning

Pink is tied to romance, kindness and youth. Its link to girls and baby clothes is a modern convention, not a fixed meaning.

Why use this color

Wineberry is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.

Applications
  • Beauty, fashion and lifestyle
  • Celebrations and weddings
  • Friendly, expressive brands
  • Soft backgrounds and highlights
History

The color is named after the flower called a pink (Dianthus), and first appears as a color name in the 1600s.

Accessibility

White text on Wineberry has a contrast ratio of 9.41:1 (AAA); black text has 2.23:1 (fails). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#FCF4FB100#F5E6F4200#ECD1EB300#DBB1D9400#C18DBF500#A76FA6600#8D598C700#724671800#663366900#412440950#261226
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#663366
Typical visionAs most people see it
#2E4268
ProtanopiaReduced sensitivity to red
#3D4964
DeuteranopiaReduced sensitivity to green
#693848
TritanopiaReduced sensitivity to blue
#464646
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
9.41:1
AAAAA
Normal textAAAAA
Large textAAAAA
Black textQuote n. 31: there is no such thing as a bad color.
2.23:1
AAAAA
Normal textFailFail
Large textFailFail
Open the contrast checker