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Kelp

Kelp (#4D503C) is a dark, neutral gray with a warm-leaning neutral feel. It has a hue angle of 69° and a lightness of 42%. As a neutral it supports other colors rather than competing with them.

#4D503CKelp
Conversion

What Kelp looks like, feels like and where it works.

Description

Kelp (#4D503C) is a dark, neutral gray with a warm-leaning neutral feel. It has a hue angle of 69° and a lightness of 42%. As a neutral it supports other colors rather than competing with them.

Psychology

Gray is neutral and composed. It recedes, which is why it is the workhorse of interfaces: borders, secondary text and surfaces that let accents stand out. As a mid-toned shade, Kelp sits comfortably in the middle: present but not heavy.

Meaning

Gray suggests balance, restraint and professionalism, and sometimes dullness if nothing else adds life.

Why use this color

Kelp is a flexible base. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.

Applications
  • UI borders, text and surfaces
  • Technology and architecture
  • Minimal, balanced layouts
  • Backdrops for accent colors
History

Gray is one of the oldest color words in English. Payne's gray is named after the eighteenth century watercolorist William Payne.

Accessibility

White text on Kelp has a contrast ratio of 8.30:1 (AAA); black text has 2.52:1 (fails). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#F7F7F4100#EBECE6200#DADCD1300#C0C3B3400#A1A490500#858973600#6E715D700#4D503C800#424436900#303227950#1A1B14
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#4D503C
Typical visionAs most people see it
#534E3B
ProtanopiaReduced sensitivity to red
#534E3D
DeuteranopiaReduced sensitivity to green
#4F4E4B
TritanopiaReduced sensitivity to blue
#4E4E4E
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
8.30:1
AAAAA
Normal textAAAAA
Large textAAAAA
Black textQuote n. 31: there is no such thing as a bad color.
2.52:1
AAAAA
Normal textFailFail
Large textFailFail
Open the contrast checker