≈ Neon Carrot

Neon Carrot (#FC9D2D) is a light, vivid orange with a warm feel. It has a hue angle of 32° and a lightness of 78%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Orange keeps the warmth of red with less aggression. It reads as friendly, social and optimistic, and tends to make a product feel affordable and approachable. As a light shade, Neon Carrot feels airy and gentle.

Orange is linked to autumn, harvest and sunsets, to enthusiasm and creativity, and in the Netherlands to the royal House of Orange.

Neon Carrot is a confident accent. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.

• Consumer apps and onboarding
• Fitness and energy brands
• Autumn and harvest campaigns
• Buttons that should feel inviting

English had no word for the color until the fruit reached Europe; before that it was called yellow-red. The color name orange appears in English in the 1500s.

White text on Neon Carrot has a contrast ratio of 2.10:1 (fails); black text has 9.99:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.