← Shades of orange

≈ Soba

#D7B39B is closest to Soba in our library. Soba (#D7B39B) is a light, muted orange with a warm feel. It has a hue angle of 24° and a lightness of 79%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

#D7B39B≈ Soba
Conversion

What Soba looks like, feels like and where it works.

Description

Soba (#D7B39B) is a light, muted orange with a warm feel. It has a hue angle of 24° and a lightness of 79%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Psychology

Orange keeps the warmth of red with less aggression. It reads as friendly, social and optimistic, and tends to make a product feel affordable and approachable. As a light shade, Soba feels airy and gentle.

Meaning

Orange is linked to autumn, harvest and sunsets, to enthusiasm and creativity, and in the Netherlands to the royal House of Orange.

Why use this color

Soba is an easy supporting color. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.

Applications
  • Consumer apps and onboarding
  • Fitness and energy brands
  • Autumn and harvest campaigns
  • Buttons that should feel inviting
History

English had no word for the color until the fruit reached Europe; before that it was called yellow-red. The color name orange appears in English in the 1500s.

Accessibility

White text on Soba has a contrast ratio of 1.94:1 (fails); black text has 10.81:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#FAF6F3100#F3E9E3200#E8D7CC300#D7B39B400#BA9A85500#A07E67600#866752700#6C5240800#533D2F900#3D2C21950#231810
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#D7B39B
Typical visionAs most people see it
#BDB599
ProtanopiaReduced sensitivity to red
#C6BD9B
DeuteranopiaReduced sensitivity to green
#E2ACAC
TritanopiaReduced sensitivity to blue
#BABABA
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
1.94:1
AAAAA
Normal textFailFail
Large textFailFail
Black textQuote n. 31: there is no such thing as a bad color.
10.81:1
AAAAA
Normal textAAAAA
Large textAAAAA
Open the contrast checker
#D7B39B Color — closest to Soba (HEX, RGB, Shades) · Tintly