Cinnamon

Cinnamon (#D26911) is a medium, vivid orange with a warm feel. It has a hue angle of 27° and a lightness of 63%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Orange keeps the warmth of red with less aggression. It reads as friendly, social and optimistic, and tends to make a product feel affordable and approachable. As a mid-toned shade, Cinnamon sits comfortably in the middle: present but not heavy.

Orange is linked to autumn, harvest and sunsets, to enthusiasm and creativity, and in the Netherlands to the royal House of Orange.

Cinnamon is a confident accent. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.

• Consumer apps and onboarding
• Fitness and energy brands
• Autumn and harvest campaigns
• Buttons that should feel inviting

English had no word for the color until the fruit reached Europe; before that it was called yellow-red. The color name orange appears in English in the 1500s.

White text on Cinnamon has a contrast ratio of 3.64:1 (fails for body text); black text has 5.76:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.