← Shades of blue

Capri

Capri (#00BFFF) is a light, vivid blue with a cool feel. It has a hue angle of 195° and a lightness of 76%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

#00BFFFCapri
Conversion

What Capri looks like, feels like and where it works.

Description

Capri (#00BFFF) is a light, vivid blue with a cool feel. It has a hue angle of 195° and a lightness of 76%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Psychology

Blue is the most widely liked color and the default for trust. It lowers the sense of urgency, so it suits products that ask for confidence: money, health and software. As a light shade, Capri feels airy and gentle.

Meaning

Blue stands for calm, stability, loyalty and the sky and sea. It is also the color of sadness in English (feeling blue) and, in some cultures, of protection.

Why use this color

Capri is a confident accent. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.

Applications
  • Finance, banking and insurance
  • Technology and software
  • Healthcare and corporate identity
  • Links and primary actions in interfaces
History

Egyptian blue, from about 2500 BC, is often called the first synthetic pigment. Ultramarine from lapis lazuli cost as much as gold; Prussian blue (about 1706) made deep blue affordable.

Accessibility

White text on Capri has a contrast ratio of 2.12:1 (fails); black text has 9.89:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#EEF9FE100#D5F0FF200#B2E3FD300#73CDFA400#00BFFF500#0992C3600#0E79A1700#15607F800#0A4962900#043549950#001E2C
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#00BFFF
Typical visionAs most people see it
#9EBDFF
ProtanopiaReduced sensitivity to red
#81A9FE
DeuteranopiaReduced sensitivity to green
#00D0D5
TritanopiaReduced sensitivity to blue
#B2B2B2
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
2.12:1
AAAAA
Normal textFailFail
Large textFailFail
Black textQuote n. 31: there is no such thing as a bad color.
9.89:1
AAAAA
Normal textAAAAA
Large textAAAAA
Open the contrast checker