Bubblegum Crisis
Bubblegum Crisis (#EECCEE) is a very light, muted pink with a balanced feel. It has a hue angle of 300° and a lightness of 88%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
About this color
What Bubblegum Crisis looks like, feels like and where it works.
Description
Bubblegum Crisis (#EECCEE) is a very light, muted pink with a balanced feel. It has a hue angle of 300° and a lightness of 88%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
Psychology
Pink softens red with white. It reads as caring, warm and playful, and ranges from bubblegum energy to sophisticated blush. As a light shade, Bubblegum Crisis feels airy and gentle.
Meaning
Pink is tied to romance, kindness and youth. Its link to girls and baby clothes is a modern convention, not a fixed meaning.
Why use this color
Bubblegum Crisis is an easy supporting color. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.
Applications
- Beauty, fashion and lifestyle
- Celebrations and weddings
- Friendly, expressive brands
- Soft backgrounds and highlights
History
The color is named after the flower called a pink (Dianthus), and first appears as a color name in the 1600s.
Accessibility
White text on Bubblegum Crisis has a contrast ratio of 1.44:1 (fails); black text has 14.50:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.
Variations of Bubblegum Crisis
Tailwind-style scale
Color harmonies of Bubblegum Crisis
Want to explore these on a wheel? Open the color wheel.
Color blindness simulator
These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.