Berry Jam
Berry Jam (#655883) is a medium, muted purple with a cool feel. It has a hue angle of 258° and a lightness of 49%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
About this color
What Berry Jam looks like, feels like and where it works.
Description
Berry Jam (#655883) is a medium, muted purple with a cool feel. It has a hue angle of 258° and a lightness of 49%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
Psychology
Purple mixes the energy of red with the calm of blue. It suggests imagination, creativity and luxury; soft lavenders feel romantic, deep violets feel premium. As a mid-toned shade, Berry Jam sits comfortably in the middle: present but not heavy.
Meaning
Purple has long stood for royalty, ceremony and spirituality, and today for creativity and individuality.
Why use this color
Berry Jam is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.
Applications
- Beauty and wellness
- Creative tools and entertainment
- Premium and luxury positioning
- Gradients paired with blue or pink
History
Tyrian purple, made from sea snails, was so costly it became tied to emperors. In 1856 William Perkin accidentally made mauveine, the first synthetic dye, and purple became affordable.
Accessibility
White text on Berry Jam has a contrast ratio of 6.40:1 (AA); black text has 3.27:1 (fails for body text). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.
Variations of Berry Jam
Tailwind-style scale
Color harmonies of Berry Jam
Want to explore these on a wheel? Open the color wheel.
Color blindness simulator
These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.