← Shades of pink

Berry Good

Berry Good (#EDC3C5) is a very light, muted pink with a warm feel. It has a hue angle of 357° and a lightness of 85%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

#EDC3C5Berry Good
Conversion

What Berry Good looks like, feels like and where it works.

Description

Berry Good (#EDC3C5) is a very light, muted pink with a warm feel. It has a hue angle of 357° and a lightness of 85%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Psychology

Pink softens red with white. It reads as caring, warm and playful, and ranges from bubblegum energy to sophisticated blush. As a light shade, Berry Good feels airy and gentle.

Meaning

Pink is tied to romance, kindness and youth. Its link to girls and baby clothes is a modern convention, not a fixed meaning.

Why use this color

Berry Good is an easy supporting color. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.

Applications
  • Beauty, fashion and lifestyle
  • Celebrations and weddings
  • Friendly, expressive brands
  • Soft backgrounds and highlights
History

The color is named after the flower called a pink (Dianthus), and first appears as a color name in the 1600s.

Accessibility

White text on Berry Good has a contrast ratio of 1.58:1 (fails); black text has 13.21:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#FBF5F5100#F3E8E8200#EDC3C5300#D6B9BA400#BB9799500#A17B7D600#876466700#6D4F51800#533B3C900#3E2A2C950#241717
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#EDC3C5
Typical visionAs most people see it
#CAC9C5
ProtanopiaReduced sensitivity to red
#D3D0C4
DeuteranopiaReduced sensitivity to green
#F6C0C4
TritanopiaReduced sensitivity to blue
#CDCDCD
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
1.58:1
AAAAA
Normal textFailFail
Large textFailFail
Black textQuote n. 31: there is no such thing as a bad color.
13.21:1
AAAAA
Normal textAAAAA
Large textAAAAA
Open the contrast checker