← Shades of yellow

≈ Hey Pesto

#B4B00E is closest to Hey Pesto in our library. Hey Pesto (#B4B00E) is a light, vivid yellow with a warm feel. It has a hue angle of 59° and a lightness of 74%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

#B4B00E≈ Hey Pesto
Conversion

What Hey Pesto looks like, feels like and where it works.

Description

Hey Pesto (#B4B00E) is a light, vivid yellow with a warm feel. It has a hue angle of 59° and a lightness of 74%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Psychology

Yellow is the brightest hue and the quickest to attract the eye. It feels cheerful and hopeful, but bright yellows tire the eye in large areas and need dark partners for text. As a light shade, Hey Pesto feels airy and gentle.

Meaning

Yellow means sunshine and joy, and also caution: it is the color of warning signs and taxis because it is seen from far away. Muted golds suggest warmth and value.

Why use this color

Hey Pesto is a confident accent. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.

Applications
  • Highlights, badges and notices
  • Travel and education
  • Warning and caution signs
  • Accents on dark backgrounds
History

Early yellows were ochre and orpiment, an arsenic sulfide. Chrome yellow, introduced in the early 1800s, became famous in Van Gogh's sunflowers.

Accessibility

White text on Hey Pesto has a contrast ratio of 2.29:1 (fails); black text has 9.15:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#F8F8EA100#EDEED0200#DFDFA9300#C7C670400#B4B00E500#8E8B18600#757316700#5E5B05800#474500900#343200950#1D1C01
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#B4B00E
Typical visionAs most people see it
#C0A900
ProtanopiaReduced sensitivity to red
#C2AD24
DeuteranopiaReduced sensitivity to green
#C2A496
TritanopiaReduced sensitivity to blue
#ABABAB
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
2.29:1
AAAAA
Normal textFailFail
Large textFailFail
Black textQuote n. 31: there is no such thing as a bad color.
9.15:1
AAAAA
Normal textAAAAA
Large textAAAAA
Open the contrast checker
#B4B00E Color — closest to Hey Pesto (HEX, RGB, Shades) · Tintly