≈ Deer

Deer (#B28963) is a medium, muted orange with a warm feel. It has a hue angle of 29° and a lightness of 66%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Orange keeps the warmth of red with less aggression. It reads as friendly, social and optimistic, and tends to make a product feel affordable and approachable. As a mid-toned shade, Deer sits comfortably in the middle: present but not heavy.

Orange is linked to autumn, harvest and sunsets, to enthusiasm and creativity, and in the Netherlands to the royal House of Orange.

Deer is an easy supporting color. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.

• Consumer apps and onboarding
• Fitness and energy brands
• Autumn and harvest campaigns
• Buttons that should feel inviting

English had no word for the color until the fruit reached Europe; before that it was called yellow-red. The color name orange appears in English in the 1500s.

White text on Deer has a contrast ratio of 3.15:1 (fails for body text); black text has 6.65:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.