≈ Double Denim

#98C0E5 is closest to Double Denim in our library. Double Denim (#98C0E5) is a light, muted blue with a cool feel. It has a hue angle of 209° and a lightness of 79%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

#98C0E5≈ Double Denim

Conversion

About this color

What Double Denim looks like, feels like and where it works.

Description

Double Denim (#98C0E5) is a light, muted blue with a cool feel. It has a hue angle of 209° and a lightness of 79%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Psychology

Blue is the most widely liked color and the default for trust. It lowers the sense of urgency, so it suits products that ask for confidence: money, health and software. As a light shade, Double Denim feels airy and gentle.

Meaning

Blue stands for calm, stability, loyalty and the sky and sea. It is also the color of sadness in English (feeling blue) and, in some cultures, of protection.

Why use this color

Double Denim is an easy supporting color. Dark text is easy to read on it, so it works as a surface, highlight or card background. Pair it with its tints and shades for a complete scale.

Applications

Finance, banking and insurance
Technology and software
Healthcare and corporate identity
Links and primary actions in interfaces

History

Egyptian blue, from about 2500 BC, is often called the first synthetic pigment. Ultramarine from lapis lazuli cost as much as gold; Prussian blue (about 1706) made deep blue affordable.

Accessibility

White text on Double Denim has a contrast ratio of 1.90:1 (fails); black text has 11.00:1 (AAA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.