≈ Vintage
#7A768D is closest to Vintage in our library. Vintage (#7A768D) is a medium, muted purple with a cool feel. It has a hue angle of 250° and a lightness of 58%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
About this color
What Vintage looks like, feels like and where it works.
Description
Vintage (#7A768D) is a medium, muted purple with a cool feel. It has a hue angle of 250° and a lightness of 58%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
Psychology
Purple mixes the energy of red with the calm of blue. It suggests imagination, creativity and luxury; soft lavenders feel romantic, deep violets feel premium. As a mid-toned shade, Vintage sits comfortably in the middle: present but not heavy.
Meaning
Purple has long stood for royalty, ceremony and spirituality, and today for creativity and individuality.
Why use this color
Vintage is an easy supporting color. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.
Applications
- Beauty and wellness
- Creative tools and entertainment
- Premium and luxury positioning
- Gradients paired with blue or pink
History
Tyrian purple, made from sea snails, was so costly it became tied to emperors. In 1856 William Perkin accidentally made mauveine, the first synthetic dye, and purple became affordable.
Accessibility
White text on Vintage has a contrast ratio of 4.37:1 (fails for body text); black text has 4.80:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.
Variations of Vintage
Tailwind-style scale
Color harmonies of Vintage
Want to explore these on a wheel? Open the color wheel.
Color blindness simulator
These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.