≈ Ecological

#677F63 is closest to Ecological in our library. Ecological (#677F63) is a medium, muted green with a balanced feel. It has a hue angle of 111° and a lightness of 57%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

#677F63≈ Ecological

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About this color

What Ecological looks like, feels like and where it works.

Description

Ecological (#677F63) is a medium, muted green with a balanced feel. It has a hue angle of 111° and a lightness of 57%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Psychology

Green is restful for the eye and linked to nature, health and growth. Muted greens calm, while vivid greens feel fresh, techy and energetic. As a mid-toned shade, Ecological sits comfortably in the middle: present but not heavy.

Meaning

Green means go, growth and renewal, and money in the United States. It is also a sacred color in Islam and a symbol of luck in Ireland.

Why use this color

Ecological is an easy supporting color. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.

Applications

Wellness, health and organic brands
Finance and sustainability
Success and confirmation states
Outdoor and nature design

History

Verdigris and malachite were early greens. Scheele's green, a bright copper-arsenic pigment from 1775, colored wallpaper and fabric before it was found to be poisonous.

Accessibility

White text on Ecological has a contrast ratio of 4.38:1 (fails for body text); black text has 4.79:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.