≈ Whale Shark

#66768D is closest to Whale Shark in our library. Whale Shark (#66768D) is a medium, muted blue with a cool feel. It has a hue angle of 215° and a lightness of 56%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

#66768D≈ Whale Shark

Conversion

About this color

What Whale Shark looks like, feels like and where it works.

Description

Whale Shark (#66768D) is a medium, muted blue with a cool feel. It has a hue angle of 215° and a lightness of 56%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Psychology

Blue is the most widely liked color and the default for trust. It lowers the sense of urgency, so it suits products that ask for confidence: money, health and software. As a mid-toned shade, Whale Shark sits comfortably in the middle: present but not heavy.

Meaning

Blue stands for calm, stability, loyalty and the sky and sea. It is also the color of sadness in English (feeling blue) and, in some cultures, of protection.

Why use this color

Whale Shark is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.

Applications

Finance, banking and insurance
Technology and software
Healthcare and corporate identity
Links and primary actions in interfaces

History

Egyptian blue, from about 2500 BC, is often called the first synthetic pigment. Ultramarine from lapis lazuli cost as much as gold; Prussian blue (about 1706) made deep blue affordable.

Accessibility

White text on Whale Shark has a contrast ratio of 4.62:1 (AA); black text has 4.54:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.