≈ Pan Purple

#646CF8 is closest to Pan Purple in our library. Pan Purple (#646CF8) is a medium, vivid blue with a cool feel. It has a hue angle of 237° and a lightness of 60%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

#646CF8≈ Pan Purple

Conversion

About this color

What Pan Purple looks like, feels like and where it works.

Description

Pan Purple (#646CF8) is a medium, vivid blue with a cool feel. It has a hue angle of 237° and a lightness of 60%. Its strong saturation makes it eye-catching, so use it with intent and let neutrals do the rest.

Psychology

Blue is the most widely liked color and the default for trust. It lowers the sense of urgency, so it suits products that ask for confidence: money, health and software. As a mid-toned shade, Pan Purple sits comfortably in the middle: present but not heavy.

Meaning

Blue stands for calm, stability, loyalty and the sky and sea. It is also the color of sadness in English (feeling blue) and, in some cultures, of protection.

Why use this color

Pan Purple is a confident accent. It is best as an accent, illustration or large heading color, with a lighter or darker partner for body text. Pair it with its tints and shades for a complete scale.

Applications

Finance, banking and insurance
Technology and software
Healthcare and corporate identity
Links and primary actions in interfaces

History

Egyptian blue, from about 2500 BC, is often called the first synthetic pigment. Ultramarine from lapis lazuli cost as much as gold; Prussian blue (about 1706) made deep blue affordable.

Accessibility

White text on Pan Purple has a contrast ratio of 4.16:1 (fails for body text); black text has 5.04:1 (AA). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.