≈ Shadow Purple
#4E304B is closest to Shadow Purple in our library. Shadow Purple (#4E304B) is a dark, muted pink with a balanced feel. It has a hue angle of 306° and a lightness of 36%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
About this color
What Shadow Purple looks like, feels like and where it works.
Description
Shadow Purple (#4E304B) is a dark, muted pink with a balanced feel. It has a hue angle of 306° and a lightness of 36%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.
Psychology
Pink softens red with white. It reads as caring, warm and playful, and ranges from bubblegum energy to sophisticated blush. As a dark shade, Shadow Purple feels weighty and serious.
Meaning
Pink is tied to romance, kindness and youth. Its link to girls and baby clothes is a modern convention, not a fixed meaning.
Why use this color
Shadow Purple is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.
Applications
- Beauty, fashion and lifestyle
- Celebrations and weddings
- Friendly, expressive brands
- Soft backgrounds and highlights
History
The color is named after the flower called a pink (Dianthus), and first appears as a color name in the 1600s.
Accessibility
White text on Shadow Purple has a contrast ratio of 11.36:1 (AAA); black text has 1.84:1 (fails). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.
Variations of Shadow Purple
Tailwind-style scale
Color harmonies of Shadow Purple
Want to explore these on a wheel? Open the color wheel.
Color blindness simulator
These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.