← Shades of purple

≈ Occult

#3D227B is closest to Occult in our library. Occult (#3D227B) is a dark, moderately saturated purple with a cool feel. It has a hue angle of 258° and a lightness of 34%. Its moderate saturation keeps it lively without shouting.

#3D227B≈ Occult
Conversion

What Occult looks like, feels like and where it works.

Description

Occult (#3D227B) is a dark, moderately saturated purple with a cool feel. It has a hue angle of 258° and a lightness of 34%. Its moderate saturation keeps it lively without shouting.

Psychology

Purple mixes the energy of red with the calm of blue. It suggests imagination, creativity and luxury; soft lavenders feel romantic, deep violets feel premium. As a dark shade, Occult feels weighty and serious.

Meaning

Purple has long stood for royalty, ceremony and spirituality, and today for creativity and individuality.

Why use this color

Occult is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.

Applications
  • Beauty and wellness
  • Creative tools and entertainment
  • Premium and luxury positioning
  • Gradients paired with blue or pink
History

Tyrian purple, made from sea snails, was so costly it became tied to emperors. In 1856 William Perkin accidentally made mauveine, the first synthetic dye, and purple became affordable.

Accessibility

White text on Occult has a contrast ratio of 12.25:1 (AAA); black text has 1.71:1 (fails). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.

ShadesMixed with black: darker and richer.
TintsMixed with white: lighter and softer.
TonesMixed with gray: quieter and less saturated.
HuesThe same lightness and strength, turned around the wheel.
TemperaturesPushed cooler on the left, warmer on the right.
50#F6F5FF100#EBE8FE200#DAD5FF300#C1B6FD400#A292EB500#8874D4600#705DB6700#5A4995800#443674900#3D227B950#1B1335
Analogous
Complementary
Split complementary
Triadic
Tetradic
Square

Want to explore these on a wheel? Open the color wheel.

#3D227B
Typical visionAs most people see it
#00377E
ProtanopiaReduced sensitivity to red
#003379
DeuteranopiaReduced sensitivity to green
#29394C
TritanopiaReduced sensitivity to blue
#353535
AchromatopsiaNo color, only light and dark

These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.

White textQuote n. 31: there is no such thing as a bad color.
12.25:1
AAAAA
Normal textAAAAA
Large textAAAAA
Black textQuote n. 31: there is no such thing as a bad color.
1.71:1
AAAAA
Normal textFailFail
Large textFailFail
Open the contrast checker
#3D227B Color — closest to Occult (HEX, RGB, Shades) · Tintly