≈ Amazon
#2F7D51 is closest to Amazon in our library. Amazon (#2F7D51) is a medium, moderately saturated green with a balanced feel. It has a hue angle of 146° and a lightness of 53%. Its moderate saturation keeps it lively without shouting.
About this color
What Amazon looks like, feels like and where it works.
Description
Amazon (#2F7D51) is a medium, moderately saturated green with a balanced feel. It has a hue angle of 146° and a lightness of 53%. Its moderate saturation keeps it lively without shouting.
Psychology
Green is restful for the eye and linked to nature, health and growth. Muted greens calm, while vivid greens feel fresh, techy and energetic. As a mid-toned shade, Amazon sits comfortably in the middle: present but not heavy.
Meaning
Green means go, growth and renewal, and money in the United States. It is also a sacred color in Islam and a symbol of luck in Ireland.
Why use this color
Amazon is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.
Applications
- Wellness, health and organic brands
- Finance and sustainability
- Success and confirmation states
- Outdoor and nature design
History
Verdigris and malachite were early greens. Scheele's green, a bright copper-arsenic pigment from 1775, colored wallpaper and fabric before it was found to be poisonous.
Accessibility
White text on Amazon has a contrast ratio of 5.03:1 (AA); black text has 4.17:1 (fails for body text). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Red and green are the pair most often confused in color blindness, so never use this color alone to mean success or error: add an icon or label.
Variations of Amazon
Tailwind-style scale
Color harmonies of Amazon
Want to explore these on a wheel? Open the color wheel.
Color blindness simulator
These are approximations to help you check that meaning never depends on color alone. Real vision varies from person to person.