≈ Blue Fjord

#1D728D is closest to Blue Fjord in our library. Blue Fjord (#1D728D) is a medium, moderately saturated blue with a cool feel. It has a hue angle of 194° and a lightness of 52%. Its moderate saturation keeps it lively without shouting.

#1D728D≈ Blue Fjord

Conversion

About this color

What Blue Fjord looks like, feels like and where it works.

Description

Blue Fjord (#1D728D) is a medium, moderately saturated blue with a cool feel. It has a hue angle of 194° and a lightness of 52%. Its moderate saturation keeps it lively without shouting.

Psychology

Blue is the most widely liked color and the default for trust. It lowers the sense of urgency, so it suits products that ask for confidence: money, health and software. As a mid-toned shade, Blue Fjord sits comfortably in the middle: present but not heavy.

Meaning

Blue stands for calm, stability, loyalty and the sky and sea. It is also the color of sadness in English (feeling blue) and, in some cultures, of protection.

Why use this color

Blue Fjord is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.

Applications

Finance, banking and insurance
Technology and software
Healthcare and corporate identity
Links and primary actions in interfaces

History

Egyptian blue, from about 2500 BC, is often called the first synthetic pigment. Ultramarine from lapis lazuli cost as much as gold; Prussian blue (about 1706) made deep blue affordable.

Accessibility

White text on Blue Fjord has a contrast ratio of 5.46:1 (AA); black text has 3.84:1 (fails for body text). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.