≈ Nordic Noir

#03313B is closest to Nordic Noir in our library. Nordic Noir (#03313B) is a dark, muted blue with a cool feel. It has a hue angle of 191° and a lightness of 29%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

#03313B≈ Nordic Noir

Conversion

About this color

What Nordic Noir looks like, feels like and where it works.

Description

Nordic Noir (#03313B) is a dark, muted blue with a cool feel. It has a hue angle of 191° and a lightness of 29%. Its muted saturation keeps it calm and sophisticated, easy to live with in large areas.

Psychology

Blue is the most widely liked color and the default for trust. It lowers the sense of urgency, so it suits products that ask for confidence: money, health and software. As a dark shade, Nordic Noir feels weighty and serious.

Meaning

Blue stands for calm, stability, loyalty and the sky and sea. It is also the color of sadness in English (feeling blue) and, in some cultures, of protection.

Why use this color

Nordic Noir is an easy supporting color. It carries white text well, so it works as a button, header or badge background. Pair it with its tints and shades for a complete scale.

Applications

Finance, banking and insurance
Technology and software
Healthcare and corporate identity
Links and primary actions in interfaces

History

Egyptian blue, from about 2500 BC, is often called the first synthetic pigment. Ultramarine from lapis lazuli cost as much as gold; Prussian blue (about 1706) made deep blue affordable.

Accessibility

White text on Nordic Noir has a contrast ratio of 13.94:1 (AAA); black text has 1.50:1 (fails). WCAG AA needs 4.5:1 for body text and 3:1 for large text and interface parts. Do not rely on color alone to carry meaning: pair it with text, an icon or a pattern.